Berlin, Germany – Hygraph is excited to welcome Vertu Motors, one of the UK’s largest automotive retailers, as a new customer. This collaboration marks a significant step in Vertu Motors’ digital strategy, as they accelerate efforts to enhance online customer experiences across their growing portfolio of brands and dealership locations.
By adopting Hygraph’s industry-leading headless CMS, Vertu Motors aims to centralize and scale their content operations, enabling more consistent brand experiences across web and mobile platforms while streamlining workflows for their marketing and content teams.
“Vertu Motors is a standout example of how digital transformation is reshaping traditional industries,” says Michael Lukaszczyk, CEO at Hygraph. “We’re proud to support their next chapter by providing a modern content infrastructure that helps them move faster, stay agile, and meet the demands of today’s digital-first car buyers.”
“Hygraph gives us the flexibility and control we need to manage content at scale across multiple brands and channels” says Keeghan McGarry, Head of Web Development at Vertu Motors. “It’s not just about managing content, it’s about being able to deliver the right information at the right time, wherever our customers are in their journey.”
How Vertu Motors benefits from working with Hygraph:
Unified content architecture — With Hygraph, Vertu Motors can streamline content delivery across numerous dealership sites, brands, and customer touchpoints, while maintaining strong governance.
Faster time-to-market — Hygraph’s flexible content modeling and API-first approach allows the team to quickly roll out updates, promotions, and new digital initiatives without bottlenecks.
Personalized experiences at scale — By leveraging Hygraph’s structured content and integrations, Vertu Motors is better equipped to deliver personalized, data-driven content across the buyer journey.
#About Hygraph
Hygraph is a Headless CMS that makes it easy for teams to build content-driven applications that scale across brands and markets. With Hygraph, you can simplify global content distribution by unifying content into a single source of truth that is actionable.
Thousands of global digital teams, including those at Samsung, Dr. Oetker, Autoweb, and Ashley Furniture, work faster and more efficiently by unifying their content into a single source of truth, fueling long-term growth.
#About Vertu Motors
Vertu Motors is one of the UK’s largest automotive retailers, operating a nationwide network of franchised dealerships under brands such as Vertu, Bristol Street Motors, and Macklin Motors. The company is committed to delivering exceptional customer service, supported by a digital-first strategy that enhances the car buying and ownership experience. Vertu Motors plc is listed on the London Stock Exchange and continues to invest in innovation and technology to drive its vision forward. Learn more at www.vertumotors.com.
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