Agents Take Over – Why Orchestration Still Belongs to CMS

⁠In the eCommerce of tomorrow, customers will no longer hand over their intentions to websites – but to AI-driven agents.

These agents find, compare, personalize, and buy – automatically, intelligently, and efficiently. The classic user journey is being replaced by a new, invisible layer of interactions between headless CMS, commerce systems, and agentic AI.

In this live session, our CPTO at Hygraph, Dr. Mario Lenz will show why CMS is not being sidelined in this shift — it’s stepping into a new role as the orchestration layer that powers AI processes. From managing prompts and permissions to validating tone of voice and maintaining audit logs, the CMS is becoming the backbone of intelligent commerce.

He will shed light on:

• Why structured product and content data is becoming a key success factor
• How modern CMS and commerce systems together form the basis for AI-driven processes
• What requirements this places on content models, data flows, and governance
• And what concrete steps can be taken today to prepare for an AI-powered future

⁠⁠⁠⁠⁠⁠Click here to watch the livestream on YouTube
⁠
Join the community and feel free to ask us any questions: https://slack.hygraph.com