Personalization

We’ll look at examples of how retailers can scale personalization with a CMS that supports speed and flexibility.

See the new features we announced during the Velocity at Scale keynote, including AI Assist, Hygraph MCP, AI Agents, taxonomy, and content variants.

Building on the personalization imperative

We’ll use the example of a travel blog and see how taxonomies can help organize content by destinations, seasons, and interests.

With Variants, you can create and manage personalized content at scale, directly within your content schema. Build tailored experiences for different user segments without cluttering your content repository.

AI in content management might sound promising, but you can't miss these essential elements.

What does it mean to get personalization right? Learn what the Goldilocks Principle is with our partner, Wefuse.

Scattered tags and inconsistent categories make content hard to manage. With Taxonomies, you can classify content using shared, hierarchical tags that bring order, consistency, and speed as projects grow.

How to approach personalization the right way, and how to make it both practical and achievable.