Personalization

Building on the personalization imperative

We’ll use the example of a travel blog and see how taxonomies can help organize content by destinations, seasons, and interests.

With Variants, you can create and manage personalized content at scale, directly within your content schema. Build tailored experiences for different user segments without cluttering your content repository.

AI in content management might sound promising, but you can't miss these essential elements.

What does it mean to get personalization right? Learn what the Goldilocks Principle is with our partner, Wefuse.

Scattered tags and inconsistent categories make content hard to manage. With Taxonomies, you can classify content using shared, hierarchical tags that bring order, consistency, and speed as projects grow.

How to approach personalization the right way, and how to make it both practical and achievable.

Learn how to get started with content personalization so you can ramp up your personalization strategies.

Here’s your no-nonsense guide to what’s shaping personalization in 2025 and how to see its full potential, so you know exactly what to expect from your CMS.